5 areas costing you traffic and leads online

Written on 09 May, 2016 by James Baylis
Categories: Small Business, Web Design & Content

Is your website getting you all the traffic, leads, and phone calls you were hoping for? Have your efforts to compete online felt a lot like pouring money down the drain?

If your online presence isn’t performing as well for you as you’d hoped, there’s a good chance you could benefit from running a website health check.

Our free 5-point health check assesses your online presence across the 5 major areas of weakness that most small businesses in Australia have.

1. Poor usability across devices

One of the most crucial areas that small businesses typically overlook is ensuring their websites display well across a variety of devices and screen sizes, particularly mobile phones and tablets.

It affects your business from more than a user experience perspective. Google now penalises sites that aren’t mobile-friendly, so it could also be affecting your ranking in search. After Google’s mobile-friendly update in 2015, it was reported that over 66% of Australian businesses would lose their ranking on Google.

2. Slow page load times

In 2016, a website that doesn’t load quickly enough is a major concern. KISSmetrics reported that around 25% of visitors will leave a website if a page takes 4 seconds or more to load:


And this loss of traffic can be costly. Amazon, for example, calculated that if their page load times slowed by even one second it could cost them $1.6 billion in sales per year.

3. No social media presence

Whether you’re a fan of social media or not, it’s here to stay and it can play a huge part in how successful your business is. Today, social media is one of the biggest influencers in consumer buying decisions, with:

  • 4 in 10 users buying an item in-store that they saw on social media
  • 78% of users saying social media posts impact their purchases
  • 21% of consumers following businesses on Facebook to make purchases
  • 36% of Twitter users following businesses to take advantage of promotions

You can find the full details of the study here.

And if your business has yet to run a social media advertising campaign, you’re missing out on leveraging one of the most highly-targeted and cost-effective platforms there is.

4. How does your website rank in Google?

93.5% of all Australians use Google as their primary search engine.

The Google algorithm uses over 200 ranking factors to place your website in searches for keywords related to your business. If your website isn’t correctly optimised for search, it will be almost impossible to find online.

Over 1,300 marketers have gone on record to say that search engine optimisation (SEO) is the best inbound marketing tool to increase return on investment (ROI).

How familiar are you with current SEO best practices and where your website ranks?

5. Search engine marketing

Search engine marketing plays a crucial role in directing traffic to your website.

WordStream found that 64.6% of paid ad clicks for high intent keywords come as a result of search engine marketing:


They also found that small businesses unnecessarily waste 25% of their pay per click (PPC) budget because they simply don’t know what they are doing.

Is your business leaking a huge part of its marketing budget by using PPC marketing incorrectly?

Could your website be suffering from any of these problems?

If you think there’s a chance that your website is lacking in any of the above areas, the good news is you can receive a FREE website health check that will reveal any major issues so that you can address them.

Do you want to know which areas of your business are costing you traffic and sales?

Take WebCentral’s 5-point website health check today.