Four basic SEO techniques to help your site rank

Written on 03 April, 2012 by Clancy Clarke
Categories: Search Engine Optimisation | Tags: content, search engine optimisation, seo

Business owners strive to have their website appear on the first page of search engine results – it’s where potential customers look to first. To get there, you need to create a search engine optimisation (SEO) strategy that will boost your page rankings and get your business the exposure it deserves. A sound SEO strategy will help improve the organic page ranking (visibility) of your website or web pages in search engine results. Market-specific keywords and phrases related to your website, along with correct page titles and meta descriptions are SEO techniques that will help your business website reach the first page of search results. Want to improve your business page rankings? Start with these basic SEO tips:

Quality content is essential

Search engines favour websites that provide high quality content and an exciting user experience rather than those that contain poor quality or keyword-riddled copy. Google’s Panda algorithm update made quality content more important than ever. That’s why it’s essential that you create content that your customers find interesting and actually want to read. If users find your webpages useful, you will attract more traffic and therefore build a better reputation online. A better reputation means more inbound links, more social shares and a higher traffic rate - all signals to Google that your site contains quality content.

Use the right keywords

It’s still important to include keywords and phrases that your visitors regularly use in search engines. Although Google is moving towards “quality content” based search criteria using keyword that relate to the topic you’re writing about is still highly effective and important. Make sure you are delivering exactly what your page advertises. For example, if you are a Melbourne-based business that specialises in selling used books, it’s a good idea to include keywords such as ‘Melbourne used books’ within your copy. This highly effective SEO technique works in the following way: if a customer searches for a used bookstore in Melbourne using those keywords, the chances of your site appearing higher up in the results is boosted because your copy contains the exact terms the visitor searched for.

Link building is a must

Make it your mission to integrate a number of reputable links on your website as well as encourage external sites to link to your own. This strengthens the reliability of your website, which search engines favour. For example, if a blogger or an authoritative website links to your webpage, search engines will interpret it as a sign of having quality content that people enjoy reading. The more people linking to your site means increased online approval, and subsequently increased popularity and page rankings. Although external links are golden, creating internal links within your domain is important, too. You can do this by linking your ‘about us’ page to your ‘services’ page whenever you mention the products and/or services your business offers. Internal links make it easy for your customers to navigate around your site. It also communicates to search engines that your pages are related, as well as helping search engine spiders reach your pages.


Continue exercising your SEO strategy. You may only achieve small results in a short space of time, but you remember that you are slowly building up your page rankings – that is something that money cannot buy. It takes time and effort to create genuine hype around your website, attract new fans and get it to the first page of search engine results, so persevere and you will soon reap the benefits. For more tips and tricks on how to improve your page ranking, WebCentral offers and SEO service or talk to their friendly and professional staff about what steps you can take.