3 benefits of using PPC to grow your business

Written on 02 May, 2016 by James Baylis
Categories: Pay Per Click | Tags: adwords, google, online business, online marketing, pay per click, ppc, search engines

Pay per click (PPC) advertising has opened up the door for many small Australian businesses in recent years to find more customers, and can most likely help your business find customers if they frequently access the Internet.

PPC is a useful tool to add to your marketing strategy and in this article we reveal 3 benefits of using it.

1. You only pay for what you receive

One of the biggest issues with buying ad slots on websites or newspapers is you never really know what you will get for your money. You’re essentially playing a guessing game and are often left with a bitter taste in your mouth when your ad media fails to return any meaningful leads.

As the name suggests, with pay per click you’re only charged when someone clicks your advert. For example, if you’ve set your cost per click at $0.50 and your advert receives 500 impressions and 5 clicks, Google AdWords will only charge you a maximum fee of $2.50 for your campaign.

The average business generates $2 in revenue for every $1 spent from AdWords:

3 benefits of using PPC to grow your business


Using AdWords you receive the best return on investment because you only pay when a prospect takes action, which leads us to the next benefit.

2. Free branding

Businesses spend thousands of dollars every year on fancy branding campaigns and expensive videos. As a small Australian business or start up, you may not have the capital to produce such content, but the good news is you don’t have to.

Pay per click advertising offers businesses the secondary benefit of free branding. Even if prospects fail to click on your ads, just being exposed to your adverts on Google will build familiarity with your brand for free.

3. Save time and reach your audience faster

For most small businesses, posting several times per day on social media is not a feasible strategy for driving traffic, or the best use of your employees’ time if you have a small online following (5,000 followers or less).

PPC saves time by serving adverts to your target market each time they search your targeted keywords. Once a campaign is live and everything has been set up correctly, you can focus on other areas of your business while receiving a constant flow of daily traffic from AdWords.

The worry of “where can we find traffic” or “how do I get more traffic to my website” is gone with PPC as you can target your adverts to any audience.

Are you ready to give PPC a try?

More than 1.2 million businesses use AdWords to acquire customers everyday, with 72% of marketers who used PPC in 2014 saying they planned on increasing their spend in 2015.

Isn’t it time your business caught up with everyone else and started leveraging the power of PPC?