Learning Centre

What will you learn?

Find out from the experts what it takes to create an Email campaign that will send your marketing soaring to heavenly heights.

Read the first 3 Commandments

• Thou shall not use long subject lines in your email campaigns.
• Thou shall not bore one’s customers with long paragraphs.
• Thou shall not expect recipients of one's email campaigns to read them on a regular basis if there is not something in it for them.

Who is it for?

Businesses managing their own websites.

The 10 Commandments of Email Marketing

Follow the 10 Commandments of Email Marketing below and watch your marketing campaigns soar to heavenly heights.


1. Thou shall not use long subject lines in your email campaigns. Try to keep your subject line under 40 characters including spaces.

When deciding on a subject line, remember that this will be the first thing recipients of your email campaigns will see in their inbox. It will also give the recipient an expectation of what awaits them in the email campaign. A good subject line should be as short as possible and aim to spark the recipient’s interest to open the email.

Try this - look at what other email marketers are doing. It may sound unusual but some of the best subject lines out there are created by spammers. Create a free hotmail or gmail account and subscribe to everything, encouraging as much spam as you can. Look at the way their subject lines comprise of short sentences to encourage you to open the email.  Remember less is more when it comes to subject lines.

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What will you learn?

10 mistakes businesses make when going online.

Who is it for?

Businesses managing their own websites.

Top 10 Mistakes Business Make When Going Online

Recent studies show that more and more businesses are taking the online route to remain competitive in tough times. So, if you're about to take the plunge, learn the most common mistakes people make when taking their business online (and how to fix them).

We have put together a collection of practical tips, advice and words of wisdom from our team of eBusiness experts who have spent many years helping business owners, marketers and entrepreneurs start, grow, manage and protect their businesses online.

What will you learn?

If you're like most Australian businesses you got a website sometime between 1999 and 2005. What you are probably finding now is that your expectations of your website have changed.

As the web experts since 1997 WebCentral has a wealth of experience in what makes a successful website. In an effort to help you make your website all you want it to be, our eBusiness centre Consultants have put together 10 Practical tips to improve your websites performance.

Who is it for?

Businesses managing their own websites.

10 practical tips to improve your websites performance

Will your website provide your sales team with leads, sell products online, advertise a product, provide help and assistance for customers or generate an income from advertising?
Knowing your website’s role in your business and in your marketing mix helps you determine how your website contributes to your bottom-line and how to improve its performance. Write down a list of things you want your website to do and then prioritise the most important to the least important.

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What will you learn?

Everybody knows there is a big difference between building a website, and building a profitable website

In our latest eBook we identify 10 tips/ways which can help you improve the profitability and conversion rate of your ecommerce website (eg online shop).

Who is it for?

Businesses managing their own websites.

10 ways to show you how to build a profitable website

Whether it’s the ambient lighting, soft music, luxurious wall hangings or dynamic product merchandising are certain elements when you walk into a shop that entice you to spend. 
Even though websites cannot boast these features (it’s really just a buyer, a web browser and your website), there are features that you can include to encourage visitors to make online transactions.

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What will you learn?

The number of quality inbound links to your website is one of the most important measures search engines like Google use to rank your site.

Combined with keyword optimisation, building a link exchange campaign can help bolster your website's search engine ranking.

In our latest eBook we show you five simple and practical DIY tips you can implement immediately to help improve your website's visibility on search engines.

Who is it for?

Businesses managing their own websites.

DIY Search Marketing: 5 Tips to get high quality inbound links

Not all links are beneficial.  Some are more valuable than others.   The best links are those:

•    From reputable websites;
•    With topics that complement yours and:
•    Have a high Google Page Rank.  Page Rank is Google’s way of telling you if a page is important and ranks well.  The Google Toolbar will display the Page Rank of every page you visit.

To undercover potential candidate sites for a link exchange campaign, go to the major search engines and search for your target keywords.  Simply select those that match the above criteria, weeding out competitor sites.  Then contact the company and ask for a link exchange; you place a link to them on your site and vice versa.

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What will you learn?

Learn new developments and techniques that can help put you ahead of the game with our recent mini eBook that discusses in brief:

• the impact of Google's new search engine codenamed 'Caffeine' to your optimisation strategy why online videos can help boost your ranking
• the importance of blogs and local search marketing

Who is it for?

Businesses managing their own websites.

The 5 ways to Rank better on Google

Ranking well on Google is a moveable feast.  Nothing stays the same for long.  For better rankings you have to monitor developments closely.  Here are fiver elements you need to address.

1.    With the release of the new Google search engine, codenamed Caffeine, keywords are now even more important.  You absolutely must have keyword rich URL’s, relevant on-page content and keywords in title tags.  For keywords, the fundamentals are relevance and appropriateness.

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What will you learn?

Videos on the net can be a great way to promote your products and services but did you know your business could be using this medium to drive traffic to your website via search engines?

Search engines such as Google have recognised the customer demand for video content and have been upgrading their systems to allow videos to appear in relevant search results in addition to websites.

Just like websites, certain things can be done to help video's be found in search engines.

Who is it for?

Businesses managing their own websites.

7 DIY Tips to help your video be found online

The rise of online video content has led many savvy online marketers to use videos to bring visitors back to their websites.  And with Youtube now an integral part of Google, Youtube videos are appearing prominently on search results.  Optimising videos for search engines is no different to optimising textual content. Here are some helpful tips.

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What will you learn?

You don't need to crack Google's algorithm secrets to gain a better ranking in search results.

We have outlined 8 simple steps you can implement today that could make a big difference to your Google ranking.

Who is it for?

Businesses managing their own websites.

8 simple steps to ranking in Google Search

Page Rank is Google’s System of determining the popularity, hence, the ranking of a website.  It measures not only the number of links that point to a website but also the quality of the sites providing the links.  Here are some simple steps to help increase your website’s Page Rank.

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What will you learn?

Nearly every business person knows it costs far more to acquire a new customer than it does to retain an existing one.

Yet with all the effort and cost that goes into winning new customers you must ensure that your business has processes and strategies in place to retain them.

In our latest eBook we identify some tips on how customer retention using Email Marketing can be achieved.

Who is it for?

Businesses managing their own Marketing.

Customer retention using email marketing

There are some commonly recognised reasons why business lose customers.  According to research conducted by Howard Freytag and John Hogan the most common reasons are:

1. Customer moves (4%).
2. Customer is introduced or referred to another company (5%).
3. Competition wins customer over by use of promotions and  marketing (9%)
4. Customer is dissatisfied with product or service (15%).
5. No customer contact and relationship strategy (67%).

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What will you learn?

What keywords are your customers using to find you on Google?

Read our latest eBook for tips on winning ‘keywords’ that could help you catch more customers on Google.

Who is it for?

Businesses managing their own websites.

DIY Search Marketing: Tips to get your keywords right

When you hear terms like Pay Per Click (or PPC), Adwords, Sponsored Links, or Search Engine Marketing ( or SEM), they all refer to paid advertising on Google.

The way in which Google Adwords works in as follows:

• You choose which keywords you wish to display in your ad and a budget you wish to spend
• You ad gets displayed based on someone searching for your chosen keywords
• When someone clicks on your ad, Google deducts funds from your allocated budget.

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What will you learn?

How to do business in Asia via the Internet.

Who is it for?

Businesses looking to get a start in Asia.

Your Online Export Passbook to do business in Asia

To take advantage of the internet to help you do business overseas, arm yourself with this Passbook to clear the necessary checkpoints.  And soon you’ll be on your way towards a smooth landing in your overseas markets and a faster, more effective way to trade with the world.

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What you will learn?

Our experts give you their own tips on how to utilise free and low cost marketing avenues as well as techniques to get the most out of your limited budget.

Who is it for?

Businesses managing their own websites.

5 low cost marketing tips for your business

1. Get on Google Maps

Want a free service from Google that will help put your business on the map? (Pun intended!).  Now accessible from mobile devices, being on Google Maps is a necessity for being found.

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What will you learn?

There are 2 ways your website can get to the top of Google.

This week, we tackle the issue of muscling your way to the top of Google so more prospects see your website. How do you do it 'naturally' (Search Engine Optimisation) and when should you pay to Supercharge (Adwords) your way to the top?

Who is it for?

Businesses managing their own websites.

Google - Should you go Natural or Supercharged?

As the Australian web experts since 1997, WebCentral has a wealth of experience in what makes a successful website. This eBook and others like it provide us with an opportunity to share that experience with you. We hope you find this eBook of value and it assists you in improving your websites performance.

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What will you learn?

You would think it very strange if you had to call the manufacturer every time your printer ran out of ink.

Calling your web developer every time you want to make a content change, is rather like that. The easier and more efficient option is to have a Content Management System so you can make changes yourself. And it's much easier than you think.

In our latest eBook we explain how you can save time and money, as well as improve your chances of ranking higher on search engines, with CMS.

Who is it for?

Businesses managing their own websites.

Your website needs a Content Management System (CMS)

You would think it’s very strange if you had to call the manufacturer every time your printer ran out of ink.  Calling your website develop every time you want to make a content change, is rather like that.  The easier and more efficient option is to have a Content  Management System (CMS) so you can make the changes yourself. And it’s much easier than you think.

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What will you learn?

Ever wondered what the Search Engine gods look for when ranking your website?

In our latest eBook we try to explain in plain English that you will understand, some of the "Search Engine Secrets" that determine if your website gets a good ranking.

Part 1 of our Search Marketing feature focuses on "10 tips about Website Optimisation otherwise known as Search Engine Optimisation".

Who is it for?

Businesses managing their own websites.

The abc of Search Marketing

‘Searching’ remains the number one activity on the web – that is searching, not shopping.  So if your website is hidden in popular search engines like Google, your online business may never see the light of day because chances are your customers will go elsewhere – most likely to your competitors who are easily found on search engine results.

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What will you learn?

Want to rank higher on a Google search but don't know where to start?

Don't fret, we are here to help. We have put together our top five tips which may help you improve your ranking in a Google search, so you can increase your chances of standing out in the crowd!

Who is it for?

Businesses managing their own websites.

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