Ebooks
10 Commandments of Email Mktg
What are the 10 Commandments of Email Marketing?
What will you learn?
Find out from the experts what it takes to create an Email campaign that will send your marketing soaring to heavenly heights.
Read the first 3 Commandments
- Thou shall not use long subject lines in your email campaigns.
- Thou shall not bore one’s customers with long paragraphs.
- Thou shall not expect recipients of one's email campaigns to read them on a regular basis if there is not something in it for them.
Who is it for?
Businesses managing their own websites.
The 10 Commandments of Email Marketing
Follow the 10 Commandments of Email Marketing below and watch your marketing campaigns soar to heavenly heights.
1. Thou shall not use long subject lines in your email campaigns. Try to keep your subject line under 40 characters including spaces.
When deciding on a subject line, remember that this will be the first thing recipients of your email campaigns will see in their inbox. It will also give the recipient an expectation of what awaits them in the email campaign. A good subject line should be as short as possible and aim to spark the recipient’s interest to open the email.
Try this - look at what other email marketers are doing. It may sound unusual but some of the best subject lines out there are created by spammers. Create a free hotmail or gmail account and subscribe to everything, encouraging as much spam as you can. Look at the way their subject lines comprise of short sentences to encourage you to open the email. Remember less is more when it comes to subject lines.
