Case Studies
Azimuth Connections
Azimuth Connections outsourced with Advantate to run a comprehensive Search Engine Marketing campaign, and grew their business.
Who are they?
Azimuth Connections is an online accommodation information and booking service for people looking to holiday in Southern Victoria. The company relies on people using search engines, such as Google and Yahoo to find their website. Success is built on potential customers finding the site when browsing for places to stay.
What was the problem?
Before Advantate, the Azimuth Connections team was investing time and energy internally running a Google Adwords campaign. Azimuth Connections Director Margaret Perry notes, "Anyone can have a website, but how do people find you? Once we had an online booking service we decided it was time to invest in professional web marketing."
To focus on growing their business, Azimuth Connections' director's decided to change from a Google Adwords campaign that was run in-house, to a comprehensive outsourced Advantate Search Engine Marketing (SEM) campaign.
"Running our own campaign took time, energy and money." - Margaret Perry, Director
How did WebCentral provide a solution?
In just three months, Advantate's SEM campaign for Azimuth Connections has boosted its click through rate (CTR) from less than half a percent, to almost five per cent. Clicks from their online AdWords have increased by an impressive 32 per cent, whilst the overall campaign expenditure has deceased by a massive 43 per cent.
"When we get busy and forget about our search engine marketing, we know Advantate will ensure our web marketing continues to go well." - Margaret Perry, Director
Peace of mind with a Dedicated Account Manager
Since outsourceing SEM to Advantate, the Azimuth Connections team has greater peace of mind. Regular weekly reports give Azimuth Connections total transparency, and a Dedicated Account Manager means that Azimuth Connections can call Advantate anytime to discuss progress. Margaret says, "Our Advantate Account Manager is always in touch. There is lots of follow up." Changes to the campaign are easy to make; a definite advantantage for a small business that requires the addition of new search terms as regularly as new accommodation spots become available.
