Category:
Social Media
From Bricks-and-Mortar Business to an Online Store Moving your bricks-and-mortar business online may not be as difficult as you think. Now more than ever, you can be sure that you’re losing business if you rely only on a bricks and mortar business model. It’s no longer a question of if you should be setting up an online... Read more
Harness the Power of Branding on Social Media Let’s face it, everyone is on social media. In January 2021, 20.5 million Australians were active users of social media. That represents 79.9% of the overall Australian population. In December 2020, 96.4% of internet users between 16 and 64 accessed a social media channel. Given that saturation, it is clear... Read more
New Social Media Platforms in Australia What Every Marketer Should Watch in 2022 Social media marketing Emerging social media platforms Snapchat TikTok WhatsApp Twitter New social media that are worth watching Clubhouse Tapereal Houseparty Nextdoor Future of social media Social media marketing - shaping customer communications and promotion Most of us have a love-hate relationship with... Read more
Categories:
Social Media
Shopping on social media: a new way for businesses to build revenue Selling on social media is when businesses choose to upload and sell their products on a social platform. It’s a relatively new concept that is gaining steam and is a new opportunity you won’t want to miss. By using social platforms as a means to reach specific audiences to sell,... Read more
The latest in social media: 3 trends to watch Whether it’s Facebook, TikTok, or LinkedIn, social media has become an important part of our daily lives and routines. On average, each person spends 2 hours and 22 minutes on social media and messaging services. It is a location for consumers to congregate in online communities to discuss and share... Read more
What’s New on Social Media? 3 Trends to Watch Whether it’s Facebook, TikTok, or LinkedIn, social media has become an important part of our daily lives and routines. On average, each person spends 2 hours and 22 minutes on social media and messaging services. It is a location for consumers to congregate in online communities to discuss and share on a... Read more
Categories:
Social Media
Facebook vs. Instagram Ads: How to boost your business after COVID-19 With the COVID-19 lockdown continuing to fuel businesses online, your advertising spend is best used in the virtual worlds your customers frequent. With 13 million daily Facebook users in Australia and more than 14 million active Instagram accounts, these platforms are two of the highest-profile social advertising mediums. It’s important... Read more
Categories:
Social Media | Tags:
coronavirus,
COVID-19,
facebook,
instagram,
online marketing,
social media
How to develop stronger connections with your audience through social media during COVID-19 Rapid-fire campaigns that bombard people with conflicting information are pushing already sceptical consumers away from traditional broadcasters and news outlets. This change in behaviour has driven people to apps and social media, with usage up 20 per cent since the start of 2020 according to a recent report by Klear.... Read more
Categories:
Social Media | Tags:
facebook,
instagram,
linkedin,
online marketing,
small business,
social media
Master B2C marketing channels for lead gen Take your consumer relationship to the next level, here’s how to master Lead Gen marketing. A foolproof consumer marketing strategy starts with a thorough understanding of available marketing channels and the ways they can boost your consumer reach. No matter the size of your business, whether you’re running an international... Read more
Which social media channel is right for my business? Get the most out of social media by managing your approach strategically. Here’s how. Social media gives small businesses the opportunity to reach millions of customers all over the globe at a fraction of the cost. In fact, according to the Telstra Small Business Intelligence Report, 54% of customers say... Read more
Categories:
Marketing,
Small Business,
Social Media | Tags:
facebook,
instagram,
linkedin,
marketing,
online marketing,
social media,
twitter