Overview
Cost effective marketing to your existing customers
Promotions Manager is an easy to use, cost-effective email marketing software and database management tool that gives businesses the ability to carry out professional-looking, permission-based email campaigns from start to finish.
Get started in minutes
Offering a choice of templates or the option to create your own custom emails from scratch, various tools for building and managing your lists of members, plus detailed statistics for calculating the success of your email campaigns, Promotions Manager is the email marketing software that has everything you need to grow your business through email marketing
Features
Managing your contact databases
- Create unlimited databases or upload existing databases quickly and easily (eg. as .CSV files from Microsoft Excel)
- Create unlimited fields within each database (eg. first name, last name, account number, address, etc)
- Have a double opt-in confirmation email sent to subscribers - helps you to comply with the Spam Act
- Automatically filter duplicate email addresses with WebCentral's email marketing software
- 'Update Profile' link allows members to automatically update their details in your database
- Set up automated, customised 'Confirmation', 'Welcome' and 'Unsubscribe' emails to help make your first and last 'touch points' with your database members as professional as possible
- View at a glance what campaigns each of your subscribers within a database have received over time
Creating & editing your emails
- 'Click and replace' built-in templates let you create designer-looking emails without having to be a web developer
- Add, delete and format text, images and template parts - it's as easy as using Microsoft Word
- Upload images and documents into the Promotions Manager interface using the File & Image Manager, and insert these into your campaigns (file types supported include: Microsoft Word, Excel, PowerPoint and PDF documents, and .gif, .jpg and .png images, up to 1.5MB in size each)
- Option to create your own fully-customised HTML emails
- Personalise emails by merging in fields from your database, such as first name
Sending your emails
- Flexible send options in the email marketing software allow you to send an email to your entire database, or just a selected few - Target the right information to the right people
- Schedule your emails to be sent at a later time or date
- Manage bounced emails easily
- Insert 'Send to a Friend' link to help grow your databases through word of mouth
Creating subscription forms, surveys & RSVP's
- Grow your database directly from your web site with a web-based 'Subscribe to our Mailing List' form
- Receive notification when someone joins your database from your web site
- Conduct surveys and send invitations that link to an online response or RSVP form
Reporting, statistics and ROI
- Track the success of your emails with comprehensive, 'real-time' reporting
- Statistics provided include:
- How many times the email was forwarded to a friend
- Detailed click-through analysis of which links were clicked on, by whom and how many times
- Number and details of unopened emails
- Number and details of bounced emails
- Number and details of any unsubscribes
- Return on Investment Calculator helps you to calculate the cost per response, cost per buyer and cost per email for each campaign sent
Spam Act compliant
- Fully compliant with anti-spam and privacy law
- Automated unsubscribe facility means quick and easy management of unsubscribers
- Opt-in and double opt-in functionality
- Inclusion of sender details for identification purposes
Administration
- File & Image Manager function provides 10MB of storage space for uploading your company logo, product pictures, other graphics and any documents to be inserted in your emails
- Create unlimited folders to categorise your emails, databases, images and documents for easy management
Campaigns
- Setup up a series of messages delivered at intervals you set. Ideal for mini courses, newsletter series, pre and post sales and service communications
- Automatically send Birthday specials to your customers 5 days before their birthday and a Happy Birthday greeting on the day.
- Create an Event campaign that automatically confirms registered attendees, promotes viral marketing to colleagues; send reminders and even feedback surveys.
- Automatically send targeted messages to customers based on the links or images they click in a message or what they select from a web form
- Trigger targeted messages based on items a prospect has selected within an online form or any link they've clicked within an email.
- Manage online competitions with ease.
120 Day Backup
- Reduce the risk of accidental or malicious data loss by backing up 120 days of all data created and stored in Promotions Manager.
- WebCentral currently maintains several days of data as a back-up for your Account. This means that if you or someone else deletes Messages or Databases and does not immediately request restoration from WebCentral, the information can be lost forever.
- Even if you already have a process to back up your data and messages, 120 Day Backup provides the added benefit of offsite backup storage for disaster recovery situations.
Pricing
Pricing
Prices for bulk email & SMS marketing with Promotions Manager are made up of three main components, plus additional charges for add-on product functionality:
- Monthly Subscription Fee: Determined by the total number of records (ie. database members) you have stored in Promotions Manager at any one time during the month; plus
- 'Per Email Sent' Fee: Calculated according to the total number of emails you send during the month.
- 'Per SMS Sent' Fee: Calculated according to the total number of SMS you send during the month.
Monthly Subscription Fee
| Records Stored in Promotions Manager During Month | Monthly Subscription |
|---|---|
| 1 - 1,000 | $30 |
| 1,001 - 5,000 | $50 |
| 5,001 - 15,000 | $90 |
| 15,001 - 50,000 | $150 |
| More than 50,000 | $220 |
'Per Email Sent' Fee
| Emails Sent During Month | Cost Per Email |
|---|---|
| 1 - 200 | $0.04 |
| 201 - 2,000 | $0.03 |
| 2,001 - 10,000 | $0.02 |
| 10,000 plus | Phone Sales for Pricing |
SMS Messages
| SMS Messages Sent During Month | Cost Per SMS |
|---|---|
| 1 - 200 | 22 cents |
| 201 - 2,000 | 21 cents |
| 2,001 - 5,000 | 20 cents |
| 5,001 - 10,000 | 19 cents |
| > 10,000 | 18 cents |
Options
| Module | Monthly Fee |
|---|---|
| Campaigns Module | $50 |
| 120 Day Backup | $10 |
- Should you need to send more than 10,000 emails during a month, please contact our Sales Team on 1800 800 099 (ext. 1) for more information on pricing.
Basic Pricing Example
Felicity from Gigi's Beauty Salon has a database of 90 customers uploaded into Promotions Manager (Monthly Subscription Fee = $30 for 1-1,000 records).
Each fortnight, Felicity sends a newsletter to these customers informing them of her new products/services and special promotions, meaning she sends a total of 180 emails every month (Per Email Sent Fee: $0.04 per email for between 1-200 emails sent per month x 180 emails = $7.20).
Total cost for Felicity to promote her services and drive more business into her salon each month is a low $37.20.
For cost-effective bulk email marketing contact WebCentral.
