Overview
SEO
PPC
Social Media
Link Submissions
Launching a website is no guarantee of getting traffic. Link Submissions is a search engine marketing tactic that can help you get your website visible in search engines by providing quality links in directories.
Promotions Manager
Promotions Manager is an easy to use, cost-effective email marketing software and database management tool that gives businesses the ability to carry out professional-looking, permission-based email campaigns from start to finish.
Features
- Identify trouble spots
We help you identify areas you can change to improve your website ranking - Improve visibility
We can help get your website on the front page of major search engines - Track ROI
We monitor and test your campaign to maximise your advertising dollar - Effective email campaigns
Easily launch an email campaign - Target the right customers
Get a better return with exact keyword targeting
Benefits
- Success focused
Over 90% of our customers have achieved a top 10 listing - Personal account management
Your own Account Manager will help show you how to achieve your online goals - Certified
Our people are certified by Google and Yahoo! - Maximise your spend
Get the most out of your search budget
Frequently Asked Questions
Top questions asked so far...
- Q.Is PPC advertising effective?
- A.
Pay per click is the most measurable form of advertising. Our ppc management enables us to analyse our clients campaigns to such an extent that we can see:
- Which keywords produce enquiries/sales
- The cost per lead/sale
- What content is or isn’t effective on your website
- Which creatives produce best results
- And much more!
- Q.Do you provide some form of reporting?
- A.YES - We will provide you with a report at the end of each week, giving you an overview of how your campaign is going, featuring your number of clicks, CTR (click through rate) and CPC (cost per click).
- Q.How does PPC work?
- A.Pay per click works like a word auction. We bid for the words and phrases that are relevant and you pay the bid price only when someone that searched for one of your words or phrases clicks on your listing in the search engine results pages and gets to your web site. Generally speaking - the higher the bid the higher position achieved though other factors such as Ad quality and landing pages affect position.
- Q.What is an SEO campaign?
- A.
A search engine optimisation campaign will identify, research and target the actual phrases and words that your potential customers use in a search engine to find a business or service, and work towards making your site the most relevant result for these potential customers for each major search engine.
- Q.What is Search Engine Optimisation (SEO)?
- A.
Search Engine Optimisation (SEO), also known as organic search engine optimisation, is a specialised process that involves analysing your web site's underlying code, architecture and visible content and making enhancements so that the site is returned more prominently in the natural search results of search engines such as Google and Yahoo!
The difference between success and failure can be the traffic generated by the correct keyword phrases, submitting to appropriate directories, generating a sufficient amount of inbound links and making sure your web site structure is search friendly. Our team has the experience, qualifications and focus to identify the opportunities for success.
- Q.Why does it take so long for my ranking to improve in Search Engines?
- A.
It generally takes up to a few months to see consistent ranking success in certain search engines.
After optimisation changes are made to a website it can take up to a month for search engines to
index the optimised site and add the changes to its database. Once a site has been indexed other
factors like inbound links play a role in ranking.
For example, to rank well in Google they have to determine the credibility of a website. One of the
main factors in Google ranking success is the building of relevant quality links to your site from other
credible websites. Generally, the more quality links you accumulate to your site the higher the
chances of the site ranking for the target keyphrase(s). As a result of building links a site may see an
increase in the Google PageRank of your site. The Google PageRank is an indication of the
importance of the site according to Google. - Q.Why is Google so important?
- A.Google is the most used search engine in Australia covering 85% of the search market. The
remaining 15% is shared between Yahoo, Bing (NineMSN) and other search engines such as
Ask.com and Sensis. Google has become popular due to the speed, accuracy and usefulness of its
search results as compared to other search engines whilst maintaining strict ranking criteria to filter
out irrelevant results and spam.
